Besides the fact that the NBS keeps up with the current innovations and advancements of their electronic and instant payment platforms, Apple pay has become available to its users in Serbia only recently. It allows payment solely by scanning the code on the spot.
This innovative payment method was initiated by Apple in the USA, in 2014, and even though shortly after its establishment all the service providers were obliged to allow this method of payment, Apple pay arrived in West European countries only in 2019, and to Serbia in the middle of 2020.
Users of Apple devices can pay via Apple pay on the spot, in the premises of the retailer, by simply approaching the POS terminal for contactless payment as well as while shopping online.
Apple pay has a huge advantage in comparison to QR code because the option of scanning the QR code does not exist while shopping online, you would have to enter the data from your credit card. However, if you are an Apple pay user, then the card is already stored on your phone, so you do not have to enter the data to various websites for online shopping or platforms for online payments. Thus, it can be said that Apple pay is a type of payment that offers completely contactless payment while also protecting your privacy.
Apple pay is also secure because after you enter the data from your card into the Wallet app on your phone, neither your device nor the Apple server saves the ID data from your Visa or Master card, but rather, your card gets a unique code i.e. a token. Adversely, although platforms for payments and online shopping claim that your data is never shared, your personal and credit card details are still kept.
Now that we are familiar with the kind of technology that Apple pay offers, it seems that creating accounts and entering data from credit cards to various websites with the sole purpose of online shopping, will become part of ancient history.
In fact, in the modern world, the habit of carrying around cash has almost completely vanished, and until recently, credit cards were the only thing that mattered. Nevertheless, with the use of IPS QR and Apple pay, we no longer have to worry about forgetting or losing our wallets – only our phones.