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Attorney at Law Jelena Đukanović Speaker at the 20th Conference on E-Commerce


On December 17, 2020, Attorney at Law, Jelena Đukanović participated as a speaker at the 20 th international conference on e-commerce “E-trgovina 2020”. Due to the pandemic, apart from the 20th anniversary, this year’s conference was distinctive as the entire conference was held online, as opposed to its traditional destination of lake Palić.

“E-trgovina” conference is famous for being the largest conference on e-commerce in Serbia, dedicated to monitoring the emergence and development of domestic and regional e-commerce and e-business markets since 2001. The conference traditionally gathers the most notable experts and key stakeholders in the e-commerce industry who are interested in getting information about modern achievements in the field of e-commerce and e-business, and opportunities for their application in Serbia and the SEE region.

This year’s esteemed pool of speakers covered various diverse topics spanning across the e-commerce industry, ranging from digital marketing, B2B and B2C e-commerce, Internet marketing, Internet payment systems and protection of electronic transactions on the Internet, Systems of e-business and Cloud Computing, among many others.

Zunic Law Firm has put particular emphasis in the previous couple of years on assisting clients in the information space, especially with respect to e-commerce , by providing strategic advice to web-based businesses, both consumer-oriented retail, and business-to- business electronic commerce.

Due to notable and vast experience in representing and advising numerous e-commerce businesses (both national and international) within our specialized department, Attorney at Law Jelena Đukanović kindly responded to the invitation of the organizers to join Ms. Mirjana Damjanović, Head of the Market Inspection Sector of the Ministry of Trade, Tourism and Telecommunications at a panel dedicated to covering the legal overview of doing E-commerce in Serbia.

More specifically, during the session, Jelena made an overview of the most common mistakes made by e-commerce retailers encountered in practice. Some of the high-level oversights mentioned during the panel concern marketing activities and website cookies, incorrectly defining the conditions of sale for both B2B and B2C business models, right to terminate the agreement, the obligation to provide the necessary information to the customers, as well as sales subsidies.

As Zunic Law strongly supports events and activities aimed at raising the awareness and the importance of legal regulations for e-commerce, it was a true pleasure that our expert attorney was able to contribute to yet another well-organized and successful conference with many remarkable industry decision-makers.

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