The pharmacy must put out the inscription “Pharmacy”, as well as the information about its form – a pharmacy facility or a private practice pharmacy, and display the first and the last name of the responsible pharmacist in a visible place. On the other hand, the pharmacy can display the logo, if it has one, and it must also display the pharmacy sign, i.e. one of the following symbols: a glass with a snake, a scale, a mortar and pestle, a white or a green cross.
Also, did you know that it is forbidden to display items and advertisements that include gifts or lowering the prices of medicines and medical devices when advertising pharmaceutical activities? However, a very vague requirement must be met, i.e. if the gift or the price lowering isn’t in accordance with the ethical code and reputation of the pharmaceutical profession and the Ethics code of pharmacists. Furthermore, the advertisement of a medical device must not contain the name of the pharmacy where the medical device can be purchased.
It is also forbidden to encourage customers to buy medicines and medical devices by rewarding them or by using other market approaches, which can result in unnecessary or excessive use.
Many of these have probably surprised you since you can think of examples where these provisions do not seem to be respected.