The video game industry is one of the most dynamic and profitable branches of the technology sector. Today it counts over 3 billion players worldwide and recorded global revenues of over 184 billion dollars in 2024.
Trends such as cloud gaming, virtual and augmented reality (VR/AR), esports, blockchain technologies, and digital marketplaces are transforming how games are created, distributed, and monetized.
After a period of strong growth during the COVID-19 pandemic and a slowdown in 2023, the market has shown resilience and continued to grow.
Studios are increasingly focusing on resource optimization and scalable models (such as “live ops”), balancing innovation with risk reduction. At the same time, investor interest and the expansion of a global audience confirm that gaming remains a stable and promising industry.
Our team of lawyers specialized in IT and gaming provides legal support to all participants in the industry – from global companies and publishers to independent studios, hardware manufacturers, advertisers, and esports organizations.
The gaming industry uniquely blends art, technology, and business. Our role is to enable unhindered creativity and innovation through legal solutions that preserve safety and compliance. We support the entire process – from concept to launch – through clearly defined relationships with partners, employees, and investors.
We pay particular attention to user and data protection, ensuring robust privacy systems and transparent information processing.
At the same time, we develop an IP strategy that protects everything you create – from music and graphics to brand and code. And when it’s time to scale, we prepare you for global expansion and entry into new markets, supporting your collaborations with international publishers.
Below are details of the services we provide, with an emphasis on the concrete results we deliver.
Preparing and negotiating development and publishing agreements covering:
Result: a stable foundation for cooperation that prevents misunderstandings and protects investments, enabling smooth development and launch.
Drafting distribution agreements with particular emphasis on:
Result: predictable revenues and controlled global distribution while reducing the risk of losses and piracy.
Preparing end-user license agreements (EULA), terms of use, and privacy policies, including:
Result: clearly defined relationships with players that build trust and reduce the risk of disputes and regulatory penalties.
Advising on and adapting operations to applicable regulations:
Result: compliant operations that enable safe and sustainable growth of your gaming business.
Preparing internal policies and procedures to ensure compliance with:
Result: long-term protection of reputation and community trust through responsible operations that exceed the legal minimum.
Drafting and negotiating sponsorship and endorsement agreements:
Result: partnerships with sponsors and promoters that increase visibility and brand value, with full legal and reputational security.
Legal support regarding:
Result: a secure and compliant sales system that builds player trust and enables predictable revenue growth in global markets.
Services include:
Result: full GDPR compliance that protects user data, builds community trust, and minimizes the risk of fines and disputes.
Preparing licensing and assignment agreements, including:
Negotiating and drafting agreements for the use of music and sound effects:
Result: secure and verified IP rights that increase the value of your IP portfolio and enable uninterrupted commercial use.
Developing and executing a brand-protection strategy, including:
Result: a strong, protected brand that enhances market recognition and ensures long-term competitive advantage.
Providing services related to:
Result: legally protected innovations and designs that ensure market exclusivity and maximize the commercial value of your creations.
End-to-end support for reorganizations and acquisitions:
Result: safe, strategically structured mergers or acquisitions that maximize value and ensure long-term business sustainability.
Drafting joint-venture agreements:
Result: clearly structured partnerships that balance all parties’ interests and enable secure, successful joint investment.
Preparing and aligning employment and contractual relationships:
Result: transparent, compliant workforce arrangements that protect your IP and ensure business stability.
Drafting and negotiating agreements with external partners:
Result: reliable partner agreements that ensure quality delivery, protect your rights, and provide long-term, secure business relationships.
IP protection in the gaming industry covers various game elements – from code and graphics to music, story, and brand. In practice, different forms of legal protection are used, such as copyright, trademarks, and industrial designs.
Zunic Law helps clients understand which protection mechanisms are most appropriate for their game and in which markets to consider registration.
Agreements in the gaming industry regulate relationships with employees, freelancers, publishers, distributors, and partners.
They define ownership rights in the game, financial allocation, and the obligations of each party.
Zunic Law ensures that agreements are clearly drafted and compliant with applicable regulations, thus reducing the risk of disputes and ambiguities.
Data-protection rules, such as the GDPR in the EU, require clear information to users about how their data is collected and processed.
For underage users, there are additional obligations, including parental controls and communication limitations.
Zunic Law advises clients on how to adapt privacy policies, terms of use, and internal procedures to applicable standards.
International markets bring additional challenges—different e-commerce rules, refunds, taxes, and specific regulations related to microtransactions and loot box mechanisms.
Zunic Law helps clients understand these differences and avoid legal obstacles when placing a game in foreign markets.
Collaboration with influencers and sponsors can be a key part of game promotion, but it often carries risks related to content-usage rights and advertising-compliance rules.
Zunic Law drafts and negotiates agreements that protect client interests, clearly define obligations, and prevent potential misunderstandings.
In cases of IP infringement or breach of contractual obligations, various legal mechanisms are available – from cease-and-desist letters and negotiations to arbitration and court proceedings.
Zunic Law advises clients on the most effective approach, taking into account speed, costs, and protection of market reputation.
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