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Maximizing ROI with responsible AI governance  

03/11/2025

At the start of 2023, the industry witnessed two telling incidents: Samsung employees entered confidential code and meeting notes into ChatGPT, and the same tool was used to process patient names and diagnoses in preparing correspondence for an insurance company, immediately raising HIPAA compliance concerns. These cases highlight the urgent need for strict data governance and responsible AI practices throughout the entire system lifecycle. 

Organizations that consistently embed governance, ethics, transparency, and regulatory compliance into the development and deployment of AI not only mitigate the risk of costly incidents and penalties but also strengthen trust and organizational agility, both essential for sustainably scaling innovation. 

Research confirms this: according to Accenture, companies that prioritize responsible AI achieve, on average, +18% higher revenue growth driven by AI initiatives. Yet, while most executives acknowledge the strategic importance of responsible AI, many admit their organizations are still far from maturity. It’s no surprise, then, that 42% of companies already allocate more than 10% of their AI budget to governance and compliance. 

 

Responsible AI Governance Enables Proactive Risk Management 

 

McKinsey’s global survey (March 2025) found that 78% of organizations are applying AI in at least one business process. This level of adoption creates risk on two fronts: (i) new threats such as unreliable results, hallucinations, model failures, bias, and opaque “black-box” systems; (i) Amplified vulnerabilities including privacy, data governance, cybersecurity, copyright and IP infringement, and the unlawful disclosure of trade secrets. 

According to Accenture, the top three risks executives worry about are: privacy and governance (51%), security (47%), and reliability (45%). The focus on privacy is particularly justified: by March 1, 2025, EU regulators had issued 2,245 GDPR fines totaling roughly €5.65 billion. Meanwhile, the AI Incident Database reported a 32.3% rise in recorded AI incidents during 2023, and executives estimate that a single serious AI incident could reduce a company’s market value by 24% on average. 

The takeaway: robust AI governance, combined with systematic risk mitigation, is no longer optional, it’s a prerequisite for business sustainability and maintaining market trust. 

 

Responsible AI Governance Improves Product Quality and Profitability 

 

Organizations with well-developed AI governance frameworks adopt technology faster, with greater reliability, and unlock more business value. WRITER (2025) reports that companies with a comprehensive generative AI strategy, the cornerstone of AI governance, achieved an 80% success rate in AI implementation projects, compared with just 37% among organizations lacking such a strategy. 

McKinsey (May 2025) further shows that responsible AI governance practices deliver measurable benefits: improved efficiency and cost reduction (+42%), stronger consumer trust (+34%), enhanced corporate reputation (+29%), and fewer AI-related incidents (−22%). 

The implication is clear: investing in robust AI governance accelerates adoption, strengthens reliability, and drives tangible business outcomes. Governance is not just a compliance requirement, it is a strategic imperative. 

 

Responsible AI Governance Prevents Costly Regulatory Non-Compliance 

 

The EU Artificial Intelligence Act (AI Act) sets a global benchmark for AI risk management, extending its influence far beyond the EU. 

Key provisions include: 

a) Broad, extraterritorial scope. Applies to any AI system placed on the EU market or used within the EU, regardless of where it was developed. 

b) Risk-based classification. Systems are categorized as prohibited, high-risk, limited-risk, or minimal-risk, with the strictest requirements applying to high-risk systems (conformity assessments, technical documentation, transparency, human oversight, cybersecurity). 

c) Implementation timeline: 

  • Feb 2025: Prohibitions on unacceptable-risk systems and general rules take effect. 
  • Aug 2, 2025: Obligations on governance, notifications, confidentiality, GPAI models, and most penalties take effect. 
  • Aug 2, 2026: Full compliance requirements come into force. 
  • Aug 2, 2027: Mandatory conformity assessments and registration for high-risk systems and GPAI models become compulsory. 

 

d) Sanctions: 

  • Up to €35M or 7% of global annual turnover—for prohibited practices. 
  • Up to €15M or 3%—for breaches of obligations related to high-risk systems. 
  • Up to €7.5M or 1%—for providing false or misleading information to authorities. 

 

Delaying compliance until late in product development often leads to costly redesigns. Compounding this, national and sectoral regulations are evolving in parallel, requiring a coordinated and proactive compliance strategy. 

 

Responsible AI Governance Mitigates Third-Party Risks 

 

Internal policies alone cannot neutralize risks if suppliers and partners fail to meet the same standards. Organizations need a comprehensive framework for third-party assessment and clear contractual obligations aligned with legal and regulatory requirements. 

In high-risk AI applications, companies remain fully accountable to clients and regulators for monitoring and controlling systems across the supply chain. Inadequate oversight can cause reputational and financial damage and trigger severe sanctions. Despite these risks, only 43% of companies systematically evaluate third parties, revealing a significant gap and a pressing need for stronger supply chain risk controls. 

 

Maximizing ROI from AI 

 

Organizations that adopt a “responsible by design” approach do not treat ethics and compliance as afterthoughts. Instead, they embed them directly into business and technology strategy: establishing cross-functional governance, monitoring regulatory and technological developments, planning ahead, and regularly updating principles, policies, and standards. 

Just as GDPR enshrined privacy by design, responsible by design builds safeguards into every stage of the AI lifecycle. The payoff: faster and safer decision-making, more reliable adoption of new solutions, and sustainable AI scaling, all while maintaining trust and compliance. 

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