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AI Literacy – A Strategic Skill in the Age of AI

28/10/2025
ai pismenost, ai literacy

Employees across sectors and industries increasingly use AI tools to accelerate work, often informally and without established rules. This widespread yet largely unregulated practice generates tangible operational, ethical, and legal risks that organizations must identify and mitigate.

AI literacy therefore goes beyond a mere legal obligation and becomes a strategic requirement. The goal is not for every team member to become a technical expert, but for everyone to develop competencies for the responsible and effective use of AI: making informed decisions, understanding the implications of its application, and navigating ethical dilemmas.

For business leaders, especially in startups and SMEs, AI literacy, at the organizational level, becomes a foundation of operational resilience and long-term sustainability.

This text is a practical roadmap for developing AI literacy in a business environment: it highlights key components, explains its growing importance, and shows how AI literacy helps in identifying and mitigating ethical and operational risks. Alongside an analytical framework, it offers concrete steps for systematically establishing responsible AI use across all business areas.

 

AI Literacy in the Light of the EU AI Act

 

The EU Artificial Intelligence Act is a key regulatory instrument with far-reaching consequences for entities that develop, integrate, or deploy AI systems. Its core principle is the protection of public interest and fundamental human rights.

 

The Obligation of AI Literacy

 

The EU AI Act introduces a requirement for an adequate level of AI literacy for individuals involved in the development and use of AI. The obligation applies from February 2, 2025. Oversight and enforcement fall under national market surveillance authorities, which Member States must designate by August 2, 2025.

 

To Whom Does the AI Literacy Obligation Apply?

 

The obligation applies to:

  • providers of AI systems,
  • deployers of AI systems,
  • individuals directly affected by AI systems.

 

For providers and deployers, the obligation extends beyond internal staff to include “other persons” acting on their behalf (e.g., contractors, external service providers). At the same time, individuals affected by AI-based decisions must be provided with sufficient information about how those decisions impact their rights and interests.

 

Scope of the Obligation

 

Organizations must ensure that those developing, deploying, or using AI systems possess the knowledge, skills, and understanding necessary for responsible use, including:

  • specific knowledge of their own systems,
  • general understanding of the risks, benefits, and potential harms resulting from AI applications.

 

The EU AI Act requires organizations to achieve measurable learning outcomes, not just provide access to training. This means organizations must demonstrate the required level of competence, set clear effectiveness metrics, and map both general and specific training needs in advance.

 

“Adequate Level” of Literacy

 

The EU AI Act does not prescribe uniform thresholds. It is recommended that organizations:

  • assess existing literacy levels,
  • identify training gaps,
  • develop a structured improvement plan,
  • document the process and periodically review it,
  • adapt the plan to changes in AI use and related risks.

 

Establishing a clear, trackable “AI roadmap” is crucial for demonstrating compliance during regulatory inspections.

 

AI Literacy in Practice

 

AI literacy is the ability of a team to understand the basics of how AI works, to use tools responsibly and effectively, to critically evaluate the outputs AI tools generate, and to be aware of ethical implications and risks. The aim is not to “produce” AI experts but to create competent and thoughtful users.

Example: Product marketing managers use generative tools (e.g., Gemini) to shape initial messaging. They know they are working with a language model trained on large datasets, are aware of possible inaccuracies or biases, fact-check information, align tone with the brand, and avoid inputting confidential data due to privacy risks.

AI literacy is also an organizational mindset shift: all employees, including senior management, must understand the basic principles of AI systems and their impact on business processes and accountability structures. Without leadership commitment, it is difficult to establish and sustain AI literacy across the organization.

 

AI Literacy as an Investment

 

AI tools bring efficiency and innovation only if teams have the knowledge and capacity for responsible use. Otherwise, misuse leads to data incidents, poor decisions, and regulatory non-compliance.

Investing in AI literacy is therefore a strategic priority: it accelerates workflows, raises quality, and strengthens competitiveness. Well-developed literacy reduces the risk of costly mistakes (e.g., leaks of sensitive information, reliance on incorrect outputs), increases productivity, fosters innovation, and enhances regulatory and ethical compliance, ensuring sustainable integration of AI into business processes.

 

FAQ: How to Create AI Literacy Training in an Organization

 

Should knowledge levels be measured?

 

The EU AI Act does not mandate formal employee testing, but providers and deployers must ensure employees achieve an adequate level of AI literacy, taking into account their technical expertise, prior experience, education, and training.

 

Risk-based approach to AI literacy?

 

The intensity and content of training depend on the subject’s role (provider/deployer) and the risks of the specific system being developed or deployed. High-risk AI systems require more extensive programs and stronger human oversight mechanisms.

 

Training format and mandatory participation?

 

The Act does not prescribe a single training format, but training cannot consist of short manuals alone. Structured training tailored to role, background, and AI use cases is required.

 

Automatic recognition of diplomas?

 

Having a degree/certificate in AI does not automatically satisfy literacy requirements. Competencies must be assessed against the specific system and tasks.

 

Special functions and certificates?

 

The Act does not mandate appointing special roles (such as “AI officer”) or compulsory certification regimes. However, organizations must maintain accurate and verifiable internal records of training and literacy initiatives.

 

Periodic updates?

 

AI literacy must be refreshed, especially when new systems are introduced, major modifications are made, or incidents reveal knowledge gaps. Recommended training frequency is at least once a year.

 

Sanctions?

 

Oversight will be conducted by national market surveillance authorities, to be designated by August 2, 2025, with obligations becoming enforceable from August 2, 2026. Sanctions depend on national laws and the severity of violations and are likely if incidents show that insufficient training or guidelines contributed to harm or risk.

 

Where to Start: Implementation Framework

 

Planning AI literacy follows the logic of competency development: clearly define who needs to know what, set role-based learning objectives, and establish ways to measure effectiveness. There is no universal template; the approach must fit the degree and type of AI use and the associated risks.

 

Phase 1: Position in the AI Value Chain

 

Determine whether the organization acts as a provider, deployer, or both; whether third parties perform AI functions on its behalf, or vice versa. This analysis underpins both literacy programs and broader governance (e.g., internal AI policies).

 

Phase 2: Role Mapping

 

Identify all internal and external stakeholders using or affected by AI: management, technical and operational staff, legal/compliance/risk/procurement, most employees, and third parties. Literacy initiatives should then be differentiated based on responsibility and risk exposure.

 

Phase 3: Risk-Based Training Levels

 

Define training levels according to interaction intensity with AI, impact on decision-making, and stakeholder consequences. In “AI-light” environments, reverse mapping (from system to users) may be applied.

 

Phase 4: Contextual Adaptation

 

Align programs with industry specifics and applicable obligations. General modules may cover ethics, risks, and legal duties, while function-based content goes deeper: leadership – strategy and governance; technical teams—design, model risks, and regulatory requirements.

 

Phase 5: Continuous Monitoring

 

AI literacy evolves with technology and regulation. Mechanisms for ongoing evaluation (feedback collection, training refreshers, internal audits, evaluations) are necessary, along with clear triggers for revising programs (AI incidents, major upgrades, introduction of higher-risk AI systems). This way, AI literacy becomes part of continuous governance, not a one-off initiative.

 

Pillars of AI Literacy Framework

 

Technical Understanding

 

Grasping the basics: machine learning, natural language processing, algorithmic decision-making, data-driven training. Special emphasis is on data quality, as it shapes model performance. AI is not a “definitive solution” but a tool with specific characteristics and limitations.

 

Practical Application

 

Choosing appropriate tools and integrating them properly into workflows. Critically assessing where AI adds value and when it should not be used. Special focus on ensuring adequate human oversight in processes where it is necessary to reduce risks and maintain decision quality.

 

Ethical Responsibility

 

Understanding and recognizing social and legal implications: bias and discrimination, manipulative technologies (e.g., deepfakes), data privacy, and transparency in automated decision-making. At the leadership level, this includes responsibility for business integrity and stakeholder trust.

 

The Evolving Nature of AI Literacy

 

With the rise of general-purpose AI (GPAI) systems, AI literacy becomes broader and more complex: it requires not only an understanding of individual tools but also awareness of the wider implications of flexible and more autonomous models.

Therefore, it must be embedded within broader AI governance, risk management, and organizational learning and development strategies.

Proactive development of AI literacy is both an indicator of organizational readiness and resilience and a prerequisite for responsible innovation in a dynamic environment.

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