You have to give buyers the same rights and opportunities, while you, as the retailer, have all the obligations as you would otherwise have when selling goods at a boutique, department or convenience store.
On top of that, there are additional obligations for e-commerce retailers.
To fulfill your legal obligations, you have to provide all the necessary information about your store, products, and how can the customers, i.e., consumers exercise their rights.
The first step is to draw up comprehensive Terms of Business, which will provide the buyers with both their rights, as well as obligations buyers have towards you. For example, how to complete a purchase, is the price VAT included, shipping costs, how to file a claim or replace the purchased product, responsibility for defect goods and the proper functioning of things, etc. The more comprehensive your Terms of Business are, the less risk you face of eventual litigation or inspection.
The lawsuit against Amazon.com is an indicator of how important Terms of Business are to e-commerce retailers. Specifically, a customer filed a lawsuit against Amazon for injuries received from a faulty coffee machine, which the customer had purchased through that e-commerce platform. As someone who enabled the sale of a faulty device, the questions of responsibility for the goods sold and the proper functioning of things should also be addressed . If you have not set the court jurisdiction and the application of substantive law in the General Terms of Business, you risk being subject to the national law of the country where the injury occurred, as well as running the proceedings in that country, which may be significantly less favorable to you.
For a giant like Amazon.com, the potential payout of USD 2 million and court costs could be perceived as pocket money. Still, ask yourself if your e-commerce startup would survive such a financial blow and negative publicity.