Although it has been almost 10 months since the Law on Personal Data Protection (hereinafter referred to as the Law) entered into force, some of its provisions have just recently reached their full extent. One of the examples is Article 44 of the Law, prescribing the duty of foreign companies which are not situated in the Republic of Serbia to appoint their DP representative in our country.
This provision, as well as the majority of our Law, was adopted from Article 27 of the General Data Protection Regulation (hereinafter referred to as GDPR) and refers to any personal data controller and processor who does not reside in Serbia, but has to comply with our Law without exception. Exterritorial scope includes those subjects who provide their products or services within Serbia or process personal data on its territory.
One of the examples of data controllers who promptly complied with their obligations in accordance with GDPR is eSky, a company specialized in the area of travel organization services.
This company expanded its business by forming branches in numerous countries all over the world among which is our country, as well.
The expansion of the business created new obligations and duties. Therefore, as a responsible data controller, eSky is required to appoint its personal data protection representative in writing. All the data subjects whose data is being processed by eSky, as well as the Commissioner himself, can contact the representative in case they have any questions or dilemmas regarding personal data protection on the territory of Serbia.
To comply with their legal obligation, this company has officially appointed their representative by choosing Attorney at Law Tijana Žunić Marić, a partner at Zunic Law Firm in Novi Sad. In addition, Who’s Who Legal, one of the world’s leading independent directories of legal practitioners, recommended Tijana Žunić Marić, as one of the world’s leading experts in the field of Data Protection & Privacy in their global guide “Data: 2020”, making her the first and only lawyer from Serbia to have received such an esteemed recommendation in this particular area of law (for more information, read our previous text here).