The company conducts business activities under its business name registered at the Business Registers Agency (hereinafter: “the BRA”). When choosing the business name, it is important to follow certain rules. That is due to the fact that the business name not in accordance with the rules prescribed by the law cannot be registered, which is often the reason for dismissing the application for company registration in Serbia.
a) Business name = name + legal form + registered office address
b) Business name has to be written in Serbian, in Cyrillic or Latin script
It is important to pay attention to whether the Cyrillic or Latin script is used in the business name, as well as to the mode in which the business name is written in the founding act and in the application for company registration. In both of those, the business name has to be written in the same script, using the same small and big captions. The discrepancy between the two acts in that regard is a ground for dismissing the application!
c) Business name can be written in a foreign language, contain foreign words or characters, can be written in the Latin script in English, as well as contain Roman and Arabic numerals
d) IT IS PARAMOUNT for the business name not to be identical or similar to the business name of another company!
The business name of the company has to be different from another company’s business name so that it does not cause confusion between the two companies. If identical or similar business name is already registered, the application for registration will be dismissed! In addition, even if registration is successful, a newly established company may be sued by another company with a similar business name, if the similarity between the names causes confusion and if these two companies have a similar field of activity.
For more information on this matter, visit our previous blog post on company formation in Serbia.