MediaTech/CreatorTech

Other IT Law areas of expertise:

Digital media and the “creator economy” are transforming how content is created, distributed, and monetized. Streaming platforms, social networks, podcasts, esports, and live shopping are generating new contractual models, intellectual property issues, privacy concerns, and platform liability.

Zunic Law helps creators, productions, publishers, brands, agencies, and platforms turn rules into advantages, from content rights and licensing, through moderation and advertising, to data protection and disputes.

Why Zunic Law for MediaTech/CreatorTech?

End-to-end approach: we cover IP, contracts and monetization, advertising and consumer law, privacy/GDPR, platforms and moderation, as well as disputes and takedown strategies.
Ecosystem understanding: we work with creators (YouTube, Instagram, TikTok, Twitch), podcast networks, music and video publishers, MCNs, agencies, and brands.
Practical delivery: fast templates and playbooks (notice & action, brand safety, influencer disclosures, music licenses).
Regional and EU experience: aligning with rules of relevant markets and platforms, drafting contracts in Serbian and/or English.

What our MediaTech/CreatorTech practice covers?

Intellectual property law and content licensing
Contracts with platforms, agencies, and brands
Content moderation, liability, and “notice & action”
Advertising, influencer marketing, and consumer rights
Data protection, cookies, and performance measurement
Music and media: publishing, master/sync, and royalties
Gaming, esports, and live streaming
NFTs/digital collectibles and the creator economy
Dispute resolution, takedown, and reputation management
Training and maturity programs

1) Intellectual Property and Content Licensing

Authorship and transfer of rights: ownership over scripts, video, music, graphics, code, and documentation; moral rights and credits.
Licensing models: exclusive/non-exclusive, territory, term, media, sublicensing; buyout vs. royalty revenue.
UGC and third-party rights: user transfers/warranties, permissions for likeness, locations, brands; clearance of photos and recordings.
Filming and location releases: public and private spaces, release forms, image/likeness rights.
Content ID and infringement detection: strategic approach to matching and whitelisting, dispute policies, defense against false claims.

Result: clean rights, clear licensing maps, and minimal risk of copyright strikes or demonetization.

2) Contracts with Platforms, Agencies, and Brands

Platform ToS & partner agreements: analysis and negotiation of monetization, revenue share, exclusivity, termination, and suspension.
Influencer/endorsement agreements: scope of deliverables, exclusivity, morals clauses, content rights, KPIs, tracking, and payments.
Talent & management / MCN: powers of attorney, fee structures, revenue transparency, control rights, exit mechanisms.
Agency/production collaboration: MSA/SOW, IP ownership of deliverables, work-made-for-hire, audit rights.
Distribution and publishing: white-label, sublicensing, windowing strategies across channels.

Result: contracts that protect IP and revenues, while enabling flexibility for growth and monetization pivots.

3) Content Moderation, Liability, and Notice & Action

Community rules and platform codes: defining prohibited content, escalation procedures, transparency of measures.
Notice & action / takedown: fast reporting and processing of infringements; balancing freedom of expression with rights protection.
User safety: protecting minors, preventing harassment and fraud; trusted flagger arrangements.
Platform and user liability: safe harbor structures, internal records, standards of proof.
Brand safety and reputation: allow/block lists, sponsor verification, ad context control.

Result: stable moderation reducing disputes and bans, while preserving monetization and growth.

4) Advertising, Influencer Marketing, and Consumer Rights

Disclosure of paid content: labeling standards (“paid partnership,” “ad,” “sponsored”), per-channel rules.
Consumer transparency: clear prices, terms, offer limitations, rules for giveaways, affiliate and tracking links.
Vertical regulations: health, finance, alcohol, green claims — additional restrictions and notices.
Contests and promotions: participation rules, winner selection, data protection of participants, and tax treatment of prizes.
Retail and marketplace partnerships: liability for counterfeit or unsafe products, delivery timelines, and complaints.

Result: campaigns that achieve results without regulatory risks or shadowbans.

5) Data Protection, Cookies, and Performance Measurement

GDPR/Serbian law basics: legal basis, transparency, minimization, retention, data subject rights.
Cookies and online identifiers: banners, preference centers, legitimate interest vs. consent, measurement, and A/B testing.
Ad-tech chains: DPAs with platforms and networks, subcontractors (subprocessors), profiling limits, sensitive segmentation.
Embedded content and SDKs: data sharing with third parties, security measures, and audit rights.
Privacy of creators and fans: forums, newsletters, communities — moderation and data retention rules.

Result: sustainable analytics and advertising, without cookie wall issues or privacy breaches.

6) Music and Media: Publishing, Master/Sync, and Royalties

Master and publishing rights: distinguishing recordings vs. compositions, signatories, and payment obligations.
Sync licenses: music in videos, ads, or games; territory, duration, media, buyout vs. revenue share.
Collective rights and CMOs: repertoire registration, reporting, tariffs, split sheets.
Sampling and covers: permissions, exceptions, demonetization risks.
Podcast music and jingles: library licenses, exclusives, sublicensing.

Result: content cleared for commercial use and predictable revenue streams.

7) Gaming, Esports, and Live Streaming

Streamer contracts and sponsorships: brand integrations, pre-roll/mid-roll, overlay rules, on-stream disclosures.
Rights to game footage (Let’s Play): publisher policies, EULA restrictions, tournament rules.
Esports teams and players: player contracts, transfers, marketing rights, anti-cheat, and behavior rules.
Tournaments and leagues: competition rules, prizes, liability of organizers and sponsors.

Result: monetization without infringing publisher rights and stable sponsorship collaboration.

8) NFTs and Digital Collectibles

IP vs. token: what is actually transferred to buyers; restrictions on commercial use without additional license.
Royalty mechanics: smart contracts, off-chain payments, creator fees.
Brand partnerships: licensing brand elements, celebrity likeness/image rights.
Risks and consumers: clear product disclosures, secondary markets, usage restrictions.

Result: legally clean digital products and partnerships that last beyond the hype.

9) Disputes, Takedown, and Reputation Protection

Fast takedowns and counterclaims: forms, records, deadlines; strategies against abuse.
Defamation and reputation: limits of expression, corrections and retractions, communication plans.
Brand theft and impersonation accounts: platform reports, trademark strategies, domains, and handles.
Arbitration/mediation: faster dispute resolution, cross-border jurisdiction, applicable law.

Result: efficient frameworks for protecting content, brands, and personal reputation.

Who hires us?

Creators and studios: YouTubers, streamers, podcasters, photographers, designers, independent authors.
Platforms and networks: MCNs, podcast networks, SaaS for distribution and monetization.
Brands and agencies: advertisers, media and PR agencies, marketplaces.
Music and media: publishers, labels, production houses, managers, CMOs.

Gaming and esports: teams, tournament organizers, developers/publishers.

Typical Documents We Prepare

Contracts: influencer/endorsement, talent/management, MCN, publishing/distribution, sync/master licenses, MSA/SOW, brand/agency contracts, image/likeness releases.

Policies and terms: ToS/community guidelines, privacy and cookie policies, contest/promotion rules, brand safety guidelines.

Playbooks and templates: notice & action, takedown/appeals, DSARs, data breach/incident protocols, campaign compliance checklists.

Brand protection and IP protection: trademark strategies, domain/handle policies, SBOM/asset lists for larger productions.

Trainings and Workshops

We offer two training tracks, both onsite and online. In addition to tailor-made programs, we also host webinars on our Zunic Law Academy page for specific topics.

Training for managers (platforms, agencies, brands, productions):

Monetization and contracts: KPIs, exclusivity, termination, IP clauses.
Moderation and notice & action: processes, records, escalations.
Advertising and consumers: disclosures, promotions, specific bans.
Privacy and cookies: banners, measurement, DPAs with vendors.
Music and third-party rights: clearance, sync, collective rights.

Training for creators and content teams:

What you’re signing: contract basics and key risks.
Music, images, and brands in videos: how to avoid strikes.
Paid content and platform rules: proper disclosures.
Personal privacy, communities, and account security.
Takedown and reputation protection: quick responses and documentation.

Programs are flexible – one-day, half-day, or micro-module series. We can also prepare an internal guide after the training.

How collaboration works (4 steps)

Discovery & priorities: short discussions with stakeholders (creative, legal, sales, community).
Plan and documents: risk list, draft contracts/policies, quick wins.
Implementation: negotiations, policy adoption, team training, process setup (notice & action, disclosures).
Continuous support: ad-hoc advice, template updates, risk monitoring, audit/review preparation.

Ready for the next step?

Whether you’re a creator seeking stable monetization and content protection, a brand/agency looking for safe campaigns, or a platform/MCN in need of sustainable moderation and safe harbor, our team delivers fast, clear, and practical solutions.

Get in touch – we’ll prepare a plan and documents that turn MediaTech/CreatorTech rules into your competitive advantage.

Tijana Žunić Marić

Nemanja Žunić

Frequently Asked Questions (FAQ)

Can you “clean up” rights for an existing content library?

Yes. We perform a rights audit, map missing permissions, and prepare a licensing plan.

Do you help creators with platform disputes or copyright strikes?

Yes. We prepare appeals, arguments, and documentation, and if necessary, negotiate with claimants.

Can we get standard templates?

Yes. We deliver a starter pack of templates (influencer contracts, releases, promotion rules, takedown forms) and adapt them to your brand/processes.

We’re hosting an event/tournament - can you cover rules and sponsorships?

Yes. We prepare rules, sponsorship agreements, and solutions for footage rights and brand integrations.

We operate in multiple countries - can you cover EU/UK requirements?

Yes. We prepare documents in English and align them with the requirements of relevant markets.