Competition Law

Despite Serbia’s EU membership candidacy, the practical application of competition law remains a dynamic challenge as its legal framework and practice are not yet fully aligned with the EU acquis. This evolving environment presents both challenges and opportunities for businesses operating in Serbia and the region.

Also, many businesses, especially smaller ones, mistakenly believe competition rules only apply to industry giants. However, even seemingly harmless agreements or practices can have unintended consequences and run afoul of competition regulations. At Zunic Law, we recognize all these intricacies, and thus provide expert guidance in this complex, yet continuously developing arena.

Our team combines practical experience with academic excellence and offers a unique combination of:

  • Deep Local Expertise: We stay current on the latest Serbian competition law developments, cases, and enforcement practices.
  • EU Competition Law Knowledge: We leverage our understanding of EU competition regulations, guidelines, soft laws, and case-law to anticipate future changes and advise local clients on best practices.
  • Proven Track Record: Our lawyers have first-hand exposure and a proven track record of successfully guiding clients through complex merger control and antitrust matters.

Our key services within Competition Law include:

1. Competition Compliance:

Our team assesses clients’ contracts and commercial policies to identify potentially restrictive provisions; designs, implements, and monitors tailor-made competition compliance programs and strategies, and helps the clients navigate the competition law dilemmas in their day-to-day business activities.

2. Merger Control:

We guide clients through the entire process, from identifying if they need to submit merger notifications, to preparing the necessary merger notifications, and ensuring the merger clearance.

3. Antitrust Investigations:

The team provides strategic advice and representation for undertakings facing allegations of antitrust infringements, including in cartel and abuse of dominance cases.

4. State Aid and Subsidies:

We advise on compliance, notifications, and potential challenges related to state aid measures, ensuring your business benefits from permissible government support.

Jelena Obradović

Jelena Obradović

Articles in Competition Law

4 min read

Tijana Žunić Marić


4 min read

Aleksandra Jaćimović