Crypto, Web3 and Tokenization

The Web3 and cryptocurrency market is developing faster than ever before. By 2030, the global value of this sector is expected to multiply, driven by growing corporate interest in blockchain solutions and the development of infrastructure that enables greater scalability and interoperability.

Layer-2 networks occupy a particularly important place, as well as innovative technologies such as zero-knowledge proofs, which provide safer and more efficient ways of processing transactions and protecting data.

The most important areas of application include digital payments, decentralized finance (DeFi), digital identity management, and asset tokenization. An increasing number of startups and established companies are exploring the opportunities blockchain offers, while investments continue to flow in, even though it is clear that consolidation among leading technology providers is taking place at the same time.

Nevertheless, alongside enormous potential, the Web3 and cryptocurrency market also faces serious challenges. Questions of true decentralization and scalability remain unresolved, while the regulatory framework is rapidly developing and adapting.

The European Union, through regulations such as MiCA, sets clear standards, while other jurisdictions are also developing their own supervisory models and business rules. This process brings greater legal certainty but also an obligation for companies to adapt their operations to complex rules.

In such an environment, the success of Web3 and crypto projects depends not only on innovation and technological excellence but also on legal clarity and regulatory compliance.

Whether you are launching a crypto startup, developing a DeFi platform, implementing asset tokenization, or considering institutional blockchain solutions, you need legal support that understands both technology and the law.

Why Zunic Law for Blockchain and Web3?

  • A unique combination of law and technology – our team combines legal expertise and technical knowledge, enabling us to understand complex Web3 projects and translate them into sustainable legal models.
  • Borderless regulation – we cover both the Serbian framework (Law on Digital Assets, National Bank of Serbia, Securities Commission) and European regulations such as MiCA, AMLD5/6, GDPR, and eIDAS.
  • End-to-end approach – we provide support in all phases: from incorporation and licensing, through the legal design of tokens and smart contracts, to tax issues and IP rights protection.
  • Practical solutions – we focus on what is essential for project growth and expansion, without unnecessary burdens.
  • Proven experience – we have represented numerous crypto clients, blockchain startups, and international companies operating with digital assets.

Our Approach: Creativity to Attract Investment

Our approach is based on the idea that innovations in blockchain technology and digital assets must be placed within a clear legal framework that enables safe business operations and attracts investment. Instead of rules being an obstacle, we use them to build sustainable and applicable legal models aligned with domestic and international regulations.

In this way, we provide legal certainty for users, partners, and investors, while simultaneously offering long-term support through compliance programs, team training, and representation before competent authorities.

Key Practice Areas (Overview)

  1. Licensing of digital asset service providers
  2. Initial Coin Offerings (ICO) and token offerings
  3. Market entry in Serbia and business support
  4. Cross-border transactions and digital asset trading
  5. AML/KYC and regulatory compliance
  6. Tax matters and digital asset optimization
  7. NFTs and copyright

 

Below are the details for each area, with a focus on the concrete results we deliver.

1) Licensing of Digital Asset Service Providers

  • We assist in incorporating companies intending to provide digital asset-related services, including crypto exchanges, trading platforms, and payment processors.
  • We advise on fulfilling all staffing, financial, and technical requirements prescribed by law.
  • We prepare the complete documentation needed to obtain a license from the National Bank of Serbia and the Securities Commission.
  • We support the outsourcing of business functions and commercial arrangements with external partners.

 

Result: successfully licensed entities ready to enter the digital asset market.

2) Initial Coin Offerings (ICO) and NFT Tokens

  • We advise on all aspects of planning and conducting ICOs and NFT issuances, from legal design to advertising.
  • We help assess the regulatory status of NFT tokens and their compliance with domestic and international regulations.
  • We prepare legal opinions, whitepapers, and other documents required for a public offering.
  • We advise on token design and the choice of legal regimes that may be more favorable for issuers and investors.

 

Result: ICO and NFT token models that are legally sustainable and attractive to investors.

3) Market Entry in Serbia and Business Support

  • We assist foreign companies and startups in setting up entities in Serbia and aligning their business with local regulations.
  • We advise on tokenizing business models and implementing them in line with regulatory requirements.
  • We draft commercial contracts, IT contracts, terms of service adapted to the blockchain industry, and crypto platform user terms.
  • We provide ongoing compliance, regulatory monitoring, and day-to-day business support.

 

Result: stable and legally secure operations in one of the most advanced jurisdictions for digital assets.

4) Cross-Border Transactions and Digital Asset Trading

  • We advise on foreign exchange regulations and obligations in cross-border payments with digital assets.
  • We assist in structuring international contracts involving cryptocurrencies and tokens.
  • We analyze AML and KYC obligations in international business.
  • We support clients in meeting regulatory requirements, including reporting and compliance policies.

 

Result: legal certainty and predictability in international digital asset transactions.

5) AML/KYC and Regulatory Compliance

  • We draft internal procedures and policies for anti-money laundering and counter-terrorist financing.
  • We advise on implementing KYC processes and integrating with banking systems and crypto platforms.
  • We prepare transaction monitoring and suspicious activity reporting policies.
  • We organize employee training and testing for practical compliance application.

 

Result: business that meets the highest standards of regulatory compliance and resilience.

6) Tax Matters and Digital Asset Optimization

 

Result: tax security, predictability, and efficient business planning.

7) NFTs and Copyright

  • We advise on NFT implementation across industries: art, music, gaming, sports, transport, healthcare, and more.
  • We analyze NFTs as proof of ownership and authenticity in business transactions.
  • We assist in protecting copyright and intellectual property related to NFT projects.
  • We provide legal protection in cases of misuse, plagiarism, or disputes over usage rights.

 

Result: safe and sustainable integration of NFT technology into business models with full legal protection.

What Collaboration with Us Looks Like

  • Discovery workshop – we analyze your business model, goals, and technical aspects in detail to establish a strong legal foundation.
  • Compliance assessment – we identify regulatory and legal risks, including licensing, AML/KYC, tax, and IP matters.
  • Implementation – we prepare licenses, contracts, internal policies, and token models in line with regulatory requirements.
  • Operational support – we provide ongoing compliance, team training, and representation before regulators.

Examples of Completed Projects

  • Crypto exchange – licensing before the National Bank of Serbia and drafting compliance policies.
  • Blockchain startup – legal structuring of tokens and assessment of regulatory regime.
  • NFT platform – copyright protection and GDPR compliance implementation.
  • FinTech company – structuring of digital asset payments in international transactions.
Zunic Nemanja

Nemanja Žunić

Frequently Asked Questions (FAQ)

1. Do we need a license from the National Bank of Serbia if we want to provide cryptocurrency exchange services exclusively to foreign users?

This is one of the most common questions among startups planning to work with clients outside Serbia.

Even if your platform targets a foreign market, if you are headquartered in Serbia, you fall under the provisions of the Law on Digital Assets.

Our team can analyze your business model and tell you precisely whether you need to undergo the licensing process with the National Bank of Serbia or the Securities Commission.

In practice, even “borderline” models often have regulatory obligations, so it is crucial to identify them early to avoid penalties and business bans.

 NFT projects and Web3 solutions often involve copyright, trademark, or patent issues. If you are developing an NFT collection based on works of art, it is crucial to clearly define whether the buyer of the NFT token acquires only proof of ownership or also copyright.

Our team provides support in trademark registration and IP protection, as well as in contractually regulating relationships between authors, platforms, and users.

We also advise on preventing plagiarism and how to respond in case of rights infringements in Serbia or abroad.

Integrating cryptocurrencies as a payment method is technically possible, but the model must comply with payment services and foreign exchange laws.

If you want to introduce cryptocurrency payments within your e-commerce business, you must have a clear legal basis and regulate rights and obligations towards customers.

Our team assists with contracts with payment providers, tax obligation assessments, and compliance with fiscalization and consumer protection rules.

Investors, especially institutional ones, expect a high level of legal and regulatory certainty before investing capital in a crypto project.

In practice, this means conducting detailed regulatory due diligence, covering license status, data protection, AML/KYC compliance, and token status.

Our investment team provides comprehensive support to both startups and investors, preparing the necessary contracts and documentation to enable safe and transparent entry into investment.

Crypto platforms and Web3 applications often process user data, including sensitive information, and must comply with GDPR rules and local data protection laws.

A particular challenge arises when data is transferred outside Serbia or the EU, as this requires additional legal mechanisms such as standard contractual clauses.

Our team assists in drafting Privacy Policies and Cookie Policies, as well as establishing internal procedures for data processing and storage – all of which are crucial for building user trust and avoiding heavy fines.

The first step in such a situation is to have ready and compliant documentation – licenses, internal policies, AML procedures, and partner contracts.

If an inspection does occur, our team represents you before the authorities and handles communication on your behalf, reducing the risk of misunderstandings or unnecessary consequences.

In addition, we prepare a defense plan and strategy, including the possibility of amicable dispute resolution, but also representation before courts when necessary.

This way, you reduce legal and reputational risks and ensure business continuity even in crisis situations.

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