IndustriesRetail and e-commerce

Legal support for retail and e-commerce

We advise retailers, online stores and platforms on terms of sale, on relations with consumers, on advertising and promotions and on supply chain contracts.

14 daysthe period for a consumer to withdraw from a distance contract
2 yearsthe statutory conformity period for goods
3 supervisorsconsumer protection, advertising and data protection
Industry overview

Legal framework

The sale of goods is governed by the rules on trade, on consumer protection and on electronic commerce, together with advertising rules and the rules on processing customer data.

In online sales, shortcomings are most often found in pre-contractual information, in the handling of complaints and in the display of prices and promotions.

Consumer protectionInformation, withdrawal from the contract and conformity of goods.
Electronic commerceDuties of information society service providers and distance contracting.
Trade and pricesPrice display, sales and rules on discounts.
AdvertisingProhibition of misleading advertising and rules for promotions.
Data protectionProcessing of customer data, profiling and direct marketing.
Sourcing and logisticsContracts with suppliers, carriers and warehouses.
Our services

Most common areas of support

Six areas in which retailers most often ask for legal support.

01

Terms of sale and customer documentation

  • General terms of sale for the online store and for retail outlets.
  • Complaints, exchange and refund policy.
  • Pre-contractual information and order confirmation.
  • Loyalty programme and voucher rules.
  • Terms for selling through platforms and marketplaces.
02

Consumer protection and complaints

  • Complaint handling and record keeping.
  • Conformity of goods, guarantees and servicing.
  • Withdrawal from the contract and calculation of costs.
  • Representation before supervisory authorities.
  • Training staff in sales and support.
03

Advertising and promotions

  • Review of campaigns and product claims.
  • Rules on discounts, price display and reference prices.
  • Prize competitions and promotional mechanics.
  • Cooperation with influencers and affiliates.
  • Labelling of commercial communications.
04

Data protection and digital channels

  • Privacy policy and cookie management.
  • Legal bases for direct marketing and profiling.
  • Contracts with processors and advertising platforms.
  • Handling customer requests and incidents.
  • Security of customer accounts and payments.
05

Supply chain and distribution

  • Supplier contracts and purchasing terms.
  • Distribution, agency and franchise agreements.
  • Transport, storage and delivery contracts.
  • Rules on origin, declaration and labelling of goods.
  • Resolving disputes with suppliers and carriers.
06

Intellectual property and competition

  • Protection of trade marks, names and visual identity.
  • Action against the sale of infringing goods.
  • Unfair competition and trade secret protection.
  • Vertical agreements and restrictions in distribution.
  • Merger filings on the acquisition of a retailer.
How we work

What working with us looks like

Four stages, from legal analysis to ongoing support.

01

Regulatory analysis

We establish which licences, approvals and documents the proposed business model requires.

02

Documentation

We prepare contracts, internal acts and policies and coordinate procedures before the competent authorities.

03

Implementation

We represent the client in proceedings and negotiations through to a decision or the signing of the contract.

04

Ongoing support

We track legislative changes, supervisory procedures and the obligations that arise during operations.

Common questions

Questions clients ask

What information must an online store give before purchase?

Details of the trader, the product and the price including all costs, the means of payment and delivery, the right of withdrawal and the complaints procedure.

When may a consumer withdraw from the contract?

Within fourteen days of receiving the goods, without giving reasons, subject to the statutory exceptions. The trader must inform the consumer of that right in advance.

How long is the conformity period?

The statutory period is two years from the passing of risk to the consumer. A manufacturer guarantee is additional and does not exclude statutory rights.

Is consent required to send promotional messages?

Prior consent is required as a rule for direct marketing by electronic means, together with a simple means of unsubscribing in every message.

What is most often checked in supervision?

Price display and discount conditions, pre-contractual information, complaint records and the content of advertising.

Next step

How can we help?

Describe your matter and we will point you to the lawyer who leads that industry.

Contact us
Newsletter

Learn legal updates, and what to do about them

Legal developments in Serbia and the EU, each with the step it asks of your business.

Sign up

Two emails a month. Unsubscribe any time.