PracticesGambling Law
Practice area

Gambling Law

Licensing, AML and responsible gambling, marketing, payments and disputes — for operators, investors, software partners and sponsors.

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Gambling is one of the fastest-growing and most heavily regulated markets in the world, spanning online betting, e-sports, fantasy and social games, casinos and retail betting.

The internet and mass adoption of smartphones changed the industry permanently: access anytime and anywhere has created enormous room for innovation and new business models.

That growth comes with strict regulatory requirements that keep changing. Operators have to balance a high-quality, safe experience for users against their obligations to the regulator.

We provide end-to-end support across the industry, from internal policies and licensing through contracts with partners and sponsors to regulatory proceedings and disputes, with particular attention to reputation and risk.

Key practice areas

What we handle

Thirteen areas of work, from the licence application to the courtroom.

01

General terms for offering games of chance

  • Drafting and aligning the rules and terms for organising games of chance so the relationship with players is clear.
  • Separate rules for online platforms and traditional operators, reflecting their different technical and regulatory demands.
  • Full compliance with the applicable legislation to prevent penalties and reputational damage.
02

Licence applications

  • Complete documentation meeting the formal and substantive regulatory requirements.
  • Conduct of proceedings before the regulator, keeping the process efficient and free of delay.
  • Advice and representation on supplements, amendments and licence reviews.
03

AML and responsible gambling

  • Internal policies and procedures for anti-money laundering and counter-terrorist financing.
  • Responsible gambling programmes that balance commercial objectives against player protection.
  • Alignment with international standards and local rules.
04

Communications with regulatory authorities

  • Representation before the competent institutions in all proceedings, from regular reporting to complex inspections.
  • Preparation and timely filing of reports, and responses to enquiries.
  • Management of regulatory investigations with a proactive approach to resolving issues.
05

Marketing and advertising, including bonuses

  • Advice on designing and running advertising in line with legal and ethical standards.
  • Legal review of promotional campaigns and bonus offers.
  • Checks that promotional activity complies with the rules and avoids sanction.
06

Payment services

  • Legal support in contracting and implementing payment systems, with an emphasis on transaction security.
  • Cooperation with payment service providers and fintech partners.
  • Integration of deposit and withdrawal methods in compliance with financial regulation.
07

Sponsorship agreements

  • Drafting and negotiating sponsorships with sports organisations, events and individuals.
  • Arrangements tailored to the specifics of gambling promotion.
  • Compliance with advertising rules and ethical standards.
08

Business transactions

  • Advice on acquisitions, mergers and restructuring in the industry.
  • Contracts and negotiations that secure the best legal and financial position.
  • Legal and regulatory due diligence to reduce risk and make outcomes predictable.
09

Charitable and fundraising lotteries

  • Legal support for organising charitable lotteries, with the public interest protected.
  • Permits obtained and communication with the competent authorities.
  • A framework that keeps the event transparent and legitimate.
10

White-label agreements

  • Drafting and review of white-label arrangements between licence holders and third parties.
  • Detailed regulation of brand, platform and technology use.
  • Protection of the licensed operator against misuse.
11

Subcontractor agreements

  • Agreements with external partners providing software, IT or marketing services.
  • Clear allocation of rights, obligations and liability.
  • Protection of trade secrets and intellectual property in every arrangement.
12

Taxes and levies on games of chance

  • Advice on calculating and paying taxes and the special levies that apply.
  • Tax compliance strategies in domestic and international settings.
  • Support in proceedings before the tax authorities.
13

Court and arbitration proceedings

  • Representation in disputes with players, business partners and regulators.
  • Proceedings arising from contractual relations or regulatory measures.
  • Resolution through court and arbitration, with strategies that limit the impact on the business.
How we work

What working with us looks like

Four steps, from discovery to ongoing supervision readiness.

01

Rapid discovery

We understand the business model and the objectives.

02

Compliance mapping

We analyse the regulatory requirements and identify the legal risks.

03

Implementation

We draft the contracts, policies and procedures.

04

Operational support

Ongoing advice, monitoring and readiness for supervision.

Track record

Selected matters

A sample of recent work in the sector.

Licensing

Licence application and ongoing compliance

Supported a client through the application process and the compliance that follows.

AML

AML and responsible gambling programme

Drafted the policies and the programme for an operator.

Marketing

New campaign launch

Advised on the legal design of a client’s marketing campaign.

Proceedings

Regulatory investigation

Represented the operator in investigations and proceedings.

What Clients Ask Us Most

What are the basic steps to obtain a licence?

Verification of eligibility, preparation of documentation, submission of the application and communication with the regulator.

We guide the whole workflow, from the initial assessment through to responses on supplements and reviews.

How do we align with AML and responsible gambling rules?

You need internal policies, KYC and player identification, transaction monitoring and a responsible gambling programme.

We design the procedures and train the team in line with local and international standards.

What should we know about marketing, advertising and bonuses?

Promotions and bonuses are subject to strict rules on transparency, targeting restrictions and disclosures.

We review campaigns and offer terms so the communication is compliant and ethically designed.

How should payment flows be structured?

The key elements are the contracts with payment service providers, data protection, fraud prevention and refund rules.

We support the choice of model and its alignment with financial regulation.

Can we expand into several markets at once?

Each market has its own licences, taxes and restrictions, including geolocation and localisation of terms.

We map the regulatory requirements and plan the order of entry with a risk assessment.

What should we do in a dispute with players, partners or the regulator?

The options are internal complaints, mediation, arbitration or court proceedings.

We help choose the strategy, prepare the documentation and run the proceedings while protecting your reputation.

Next step

Let’s talk about your gambling operation

Tell us what you are licensing, launching or defending and we will map the requirements.

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