Serbian competition rules are not yet fully aligned with the European framework, which leaves market participants operating under shifting expectations.
That environment brings obstacles, but also opportunity for those who read the trends and prepare for the stricter standards that come with EU integration.
A common misconception, particularly among smaller market participants, is that competition rules concern only large industrial groups. In practice, seemingly harmless arrangements between smaller firms — on prices, market allocation or trading conditions — can have serious consequences: high fines, reputational damage and, in extreme cases, a ban on trading.
Our work combines academic expertise with practical experience across industries, giving clients comprehensive and timely advice on how to build the business on solid ground.