Practice area

Media Law

Editorial policies, publisher liability, advertising and sponsorship, image and privacy rights, and representation in media disputes.

Media works under pressure from short deadlines, market trends and the public interest.

Publishers, editorial boards, broadcasters, online portals, production companies and advertisers have to protect freedom of expression, respect privacy and reputation, label sponsored content properly and meet regulatory requirements at the same time.

Our media practice covers that whole span: editorial and advertising policies, rights of reply and correction, and disputes over defamation, photographs and publications in the public interest.

When every minute matters you get clear steps — what to publish, how to label it, which risks to explain and how to respond to a retraction demand or a claim.

What we handle

Thirteen areas of work across editorial, commercial and dispute matters.

Editorial liability and public interest

Assessment of whether a topic carries a legitimate public interest, and how to justify it in the publication.
Balancing freedom of expression against personal rights: the proportionality test and source verification.
Pre-publication review of headlines, leads and sensitive photo or video material.

Right of reply and correction

A protocol for receipt, deadlines and the form of a reply or correction.
Criteria for full, partial or refused publication, with reasons.
Record keeping that secures the evidence for any later dispute.

Defamation and damage to reputation

Defence strategy built on truthfulness, journalistic diligence, fair reporting, reliable sources and public interest.
Assessment of damages and proportionate responses: correction, apology or court.
Representation in litigation and mediation, and risk assessment before publication.

Privacy, image and voice rights

Limits on publishing private facts and images, including children and vulnerable groups.
Permissions and releases for portraits, interviews and documentary filming.
Hidden cameras, public spaces and the reasonable expectation of privacy.

Photographs, recordings and third-party works

Use of photos, illustrations and clips: copyright, quotation, licensing and transfer.
Permissible use under domestic law and open-licence sources, editorial against commercial.
Author credits, attribution and editing of third-party works.

Electronic media: programming rules and protection of minors

Broadcaster obligations: content classification, warnings, time slots and complaint procedures.
Children and minors on air: additional safeguards, consents and identity masking.
Internal record keeping and cooperation with the regulator.

Advertising, sponsored content and product placement

Clear labelling of advertising and native formats, with editorial and commercial content separated.
Sector-specific rules on health, finance, alcohol, gambling and green claims.
Influencer participation in traditional media and paid-partnership requirements.

Election campaigns and political advertising

Rules on equal representation, publication of polls and the ban during election silence.
Records of contracts and rates for political advertising, and transparency of sponsors.
Procedures for urgent retractions and objections during a campaign.

Media contracts with authors and freelancers

Copyright and related rights: transfers, licences, exclusivity, duration and territory.
Fees, deadlines, editorial changes and liability for submitted material.
Rights management on series, specials and documentaries.

Access to information and source protection

Drafting and filing requests for access to information of public importance.
Protection of source identities and management of contact records.
Balancing transparency against business, official and private confidentiality.

Retransmission, distribution and operator contracts

Retransmission of TV and radio programming, must-carry obligations and carriage agreements.
Negotiations with cable, IPTV and OTT operators on fees, rights, interruptions and blackout clauses.
Compliance with collective rights organisations for music and other rights.

Disputes, interim measures and reputation

Proceedings over defamation, privacy, photographs and alleged IP infringement.
Interim measures and urgent action, with a public communication strategy alongside PR.
Mediation and settlement where that serves both sides.

Training and pre-publication advisory

Tailored training for editors, journalists, producers and marketing teams on the key risks and procedures.
A rapid line for pre-publication questions: headlines, photos, quotes, advertising and labelling.
Periodic health checks of policies and contracts.

How we work

What working with us looks like

Four steps, from discovery to continuing support.

Discovery

A short consultation with editorial, legal and commercial teams, mapping risks and urgent needs.

Plan and documents

Proposed policies and contracts, priority changes and quick wins.

Implementation

Adoption of policies, team training and protocols for reply, labelling and clearance.

Continuous support

Pre-publication line, template updates and representation in proceedings.

Track record

Selected matters

A sample of recent work in the sector.

Policies

Editorial and advertising policies

Internal rules and procedures covering labelling, clearance and corrections.

Contracts

Author and photographer agreements

Standardised transfers, licences, fees and liability for delivered material.

Distribution

Carriage and retransmission

Drafted and negotiated agreements with operators, including fees and dispute mechanisms.

Playbooks

Crisis and takedown

Pre-publication checklists, crisis communication and correction publication protocols.

What Clients Ask Us Most

Can you review text and photos before publication?

Yes — express pre-publication review with clear recommendations and edits.

Do you prepare reply and correction protocols?

Yes. We set the policy, templates and workflow, from receipt through to publication or reasoned refusal.

Do you cover political advertising during campaigns?

Yes. We prepare the policies, records and publication forms, and provide fast support while the campaign runs.

Can you align contracts with authors and photographers for a series?

Yes. We standardise the transfers and licences, the fees and the liability for delivered material.

We work with operators — can you handle retransmission negotiations?

Yes. We draft and negotiate carriage agreements, fees and dispute mechanisms.

Next step

Let’s talk before you publish

Whether you need policies and training or defence in proceedings, we translate media regulation into steps your newsroom can use.

From the blog

Learn legal updates, and what to do about them

Legal developments in Serbia and the EU, each with the step it asks of your business.

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