Gambling Law

The gambling industry is one of the fastest-growing and most highly regulated markets in the world. It includes online sports betting, e-sports, fantasy games, social games, online and traditional casinos, as well as retail betting.

The internet and the mass adoption of smartphones have permanently transformed this industry; “anytime, anywhere” access to gambling has created enormous room for innovation and new business models.

However, the industry’s growth is accompanied by stringent regulatory requirements that are constantly evolving and changing.

Operators must strike a balance between delivering a high-quality and safe entertainment experience for users and meeting their obligations to regulators. In such an environment, legal and regulatory certainty becomes the key to sustainable growth.

Why Zunic Law for Gambling Law?

Our team of lawyers provides end-to-end legal support to stakeholders across the gambling industry, including operators, investors, software partners, and sponsors.

  • Deep industry understanding: from licenses and general terms of service to AML programs and marketing.
  • Comprehensive compliance: alignment with applicable laws, international standards, and local regulatory requirements.
  • Full-service offering: licensing, compliance, corporate transactions, relations with regulators, proceedings, and dispute resolution.
  • Pragmatic solutions: rapid identification of key risks and creation of policies and contracts that enable stable and sustainable operations.

Our Approach: Responsible Operations in a Highly Regulated Sector

The gambling industry is among the most dynamic and strictly regulated markets, where success depends on the ability to develop innovative business models in line with complex legal and regulatory requirements. That is why Zunic Law offers comprehensive and strategic support to operators and partners in this industry, ensuring that their operations are compliant, stable, and sustainable in the long term.

Our expertise covers the full spectrum of services – from drafting and implementing internal policies that ensure regulatory compliance, through legal assistance during licensing processes and communications with competent authorities, to drafting and negotiating agreements with partners, sponsors, and subcontractors. We pay special attention to reputation protection and risk minimization because we understand how crucial user trust and market credibility are for long-term success.

When regulatory proceedings or disputes arise, our team represents clients with the goal of securing the best possible outcome and preserving business continuity. Our ultimate goal is to create a legally secure environment that allows clients to focus on innovation, growth, and the development of competitive products in the global gambling market.

Key Practice Areas in Gambling Law

  1. General Terms and Conditions for games of chance
  2. License applications
  3. AML and Responsible Gambling programs
  4. Communications with regulators
  5. Marketing and advertising (including bonuses)
  6. Payment services
  7. Sponsorship agreements
  8. Transactions: restructuring, mergers and acquisitions
  9. Charitable and fundraising lotteries
  10. White-label agreements
  11. Subcontractor agreements
  12. Taxes and levies
  13. Proceedings and dispute resolution

Below are the details by area, with an emphasis on the concrete results we deliver.

1) General Terms for Offering Games of Chance

  • Drafting and aligning general rules and terms for organizing games of chance to ensure clear and transparent relationships with players and reduce the risk of misunderstandings.
  • Preparing special rules for online platforms and traditional operators, taking into account different technical and regulatory challenges.
  • Ensuring full compliance with applicable legislation to prevent penalties and reputational damage.

 

Result: a legally secure business framework that protects the operator and builds player trust.

2) License Applications

  • Preparing complete documentation to obtain licenses that meet all formal and substantive regulatory requirements.
  • Handling proceedings before regulatory bodies and representing the client’s interests so the process runs efficiently and without delays.
  • Advising and representing clients in cases of supplements, amendments, or license reviews, ensuring timely responses to regulatory requests.

 

Result: efficiently obtained and maintained licenses that enable stable, uninterrupted operations.

3) AML and Responsible Gambling

  • Drafting internal policies and procedures to ensure compliance with anti-money laundering and counter-terrorist financing rules.
  • Implementing responsible gambling programs that balance commercial objectives with user protection.
  • Regulatory compliance and alignment with international standards, and local rules to minimize regulatory risks.

 

Result: regulatory-resilient operations that reduce risk and strengthen the operator’s reputation.

4) Communications with Regulatory Authorities

  • Representing operators before competent institutions in all types of proceedings, from regular reporting to complex inspections.
  • Preparing and timely submitting reports to regulators, as well as responding to all inquiries.
  • Managing proceedings in the event of regulatory investigations, with a proactive approach to resolving potential issues.

 

Result: transparent and reliable relationships with regulators that ensure business continuity.

5) Marketing and Advertising (Including Bonuses)

  • Advising on the design and execution of advertising in line with legal and ethical standards.
  • Preparing and legally reviewing promotional campaigns and bonus offers so they are attractive to users while compliant with rules.
  • Ensuring that all promotional activities comply with regulations and avoiding regulatory sanctions.

 

Result: effective and safe marketing campaigns that increase player engagement without regulatory risk.

6) Payment Services

  • Legal support in contracting and implementing payment systems, with an emphasis on transaction security.
  • Cooperation with payment service providers and FinTech partners to establish efficient and reliable processes.
  • Integrating various deposit and withdrawal methods in compliance with applicable financial regulations.

 

Result: secure, compliant transactions that build user trust and facilitate business growth.

7) Sponsorship Agreements

  • Drafting and negotiating sponsorship agreements with sports organizations, events, or individuals.
  • Tailoring sponsorship arrangements to industry requirements and the specifics of gambling promotion.
  • Ensuring all activities comply with advertising regulations and ethical standards.

 

Result: strategic sponsorships that increase visibility and strengthen the brand, with full legal certainty.

8) Business Transactions

  • Advising on acquisitions, mergers, and restructuring in the gambling industry.
  • Preparing contracts and conducting negotiations to secure the best legal and financial position for the client.
  • Performing legal and regulatory due diligence to minimize risk and increase predictability of outcomes.

 

Result: successfully structured transactions that maximize value and minimize risk.

9) Charitable and Fundraising Lotteries

  • Legal support for organizing charitable lotteries, including compliance with the law and protection of the public interest.
  • Obtaining all necessary permits and communicating with competent authorities.
  • Creating a legal framework that ensures transparency and legitimacy of the event.

 

Result: transparent and lawful lotteries that achieve social goals and enhance the organizer’s reputation.

10) White-Label Agreements

  • Drafting and reviewing white-label arrangements that enable cooperation between license holders and third parties.
  • Thoroughly regulating relationships, including the use of brand, platform, and technology.
  • Protecting the interests of the licensed operator and preventing potential abuses.

 

Result: clearly structured white-label arrangements that enable business expansion without legal uncertainty.

11) Subcontractor Agreements

  • Preparing and negotiating agreements with external partners providing software, IT, or marketing services.
  • Clearly regulating the rights, obligations, and liabilities of subcontractors to avoid disputes and ambiguities.
  • Protecting trade secrets and intellectual property in all business arrangements.

 

Result: dependable partnerships with external collaborators that provide high-quality, secure business support.

12) Taxes and Levies on Games of Chance

  • Advising on the calculation and payment of taxes and special levies related to games of chance.
  • Preparing strategies for tax compliance in domestic and international settings.
  • Supporting clients in proceedings before tax authorities to protect their interests.

 

Result: a predictable tax posture that reduces the risk of sanctions and enables stable operations.

13) Court and Arbitration Proceedings

  • Representing clients in disputes with players, business partners, or regulators.
  • Handling proceedings arising from contractual relations or regulatory measures.
  • Resolving disputes through court and arbitration mechanisms, with strategies that minimize business impact.

 

Result: disputes resolved efficiently, protecting client interests and preserving business continuity.

What Collaboration with Us Looks Like

  1. Rapid discovery – understanding the business model and objectives.
  2. Compliance mapping – analysis of regulatory requirements and identification of legal risks.
  3. Implementation – drafting contracts, policies, and procedures.
  4. Operational support – ongoing advice, monitoring, and supervisory preparedness.

Examples of Completed Projects (Non-Confidential)

  • Supporting a client through the license application process and ongoing compliance.
  • Gambling industry: drafting an AML program and Responsible Gambling policies for a client.
  • Advising on the launch of a client’s new marketing campaign.
  • Representation in regulatory investigations and proceedings.

Tijana Žunić Marić

Nemanja Žunić

Frequently Asked Questions (FAQ)

1) What are the basic steps to obtain a license to organize games of chance?

The process typically includes verifying eligibility, preparing documentation, submitting the application, and communicating with the regulator.

Zunic Law guides you through the entire workflow – from initial assessment to responding to supplements and reviews.

You need internal policies, KYC/player identification, transaction monitoring, and a responsible gambling program.

Zunic Law helps design procedures and train your team in line with local and international standards.

Promotions and bonuses are subject to strict rules (transparency, targeting restrictions, disclosures).

Zunic Law reviews campaigns and offers terms to ensure communications are compliant and ethically designed.

Key elements include contracts with PSPs, data protection, fraud prevention, and refund rules.

Zunic Law supports model selection and alignment with financial regulations.

Each market has its own licenses, taxes, and restrictions (e.g., geolocation, localization of terms).

Zunic Law maps regulatory requirements and plans the order of entry with risk assessment.

Options include internal complaints, mediation, arbitration, or court proceedings.

Zunic Law helps choose the strategy, prepare documentation, and conduct proceedings while protecting your reputation.

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