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Tijana Žunić Marić Appointed as Data Protection Representative for Pathalys Pharma Inc.

22/01/2025

Tijana Žunić Marić, Partner at Zunic Law, has been appointed as the Data Protection Representative for Pathalys Pharma Inc. This appointment marks another significant milestone in her career, which has been dedicated for many years to data protection and providing legal support in this field.

Pathalys Pharma Inc. is a U.S.-based pharmaceutical company specializing in the development of innovative therapies for patients with chronic and complex diseases. The company places particular focus on kidney-related conditions, including hyperparathyroidism associated with chronic kidney disease. Through clinical research and the application of cutting-edge medical advancements, Pathalys Pharma is committed to improving the quality of life for patients worldwide.

The importance of appointing a Data Protection Representative in Serbia is highlighted by the extraterritorial application of the Serbian Personal Data Protection Act (PDPA), which aligns with Article 27 of the General Data Protection Regulation (GDPR).This legal requirement applies to foreign companies like Pathalys Pharma Inc. that, despite not having a physical presence in Serbia, offer products or services within its territory or process the personal data of Serbian citizens. Appointing a representative facilitates easier access for individuals to exercise their data protection rights while simultaneously strengthening trust in companies that operate in compliance with legal regulations.

Failure to appoint a Data Protection Representative can lead to severe consequences, including substantial fines and reputational damage. Although Serbia is not a member of the European Union, its PDPA is fully harmonized with the GDPR, providing a robust legal framework for the protection of citizens’ data. Non-compliance often stems from a lack of understanding of legal obligations, making it crucial for companies to implement compliance measures in a timely manner. This ensures legal certainty, respect for human rights, and the advancement of business practices within Serbia.

Recognized by international platforms such as Who’s Who Legal and Lexology, Tijana Žunić Marić has become synonymous with expertise in data protection. In addition to Pathalys Pharma Inc., Tijana has been appointed as the Data Protection Representative for several other renowned companies, including RTL Croatia, Blomberg Adria, and eSky.

For more information on whether your company is required to appoint a Data Protection Representative in Serbia, please visit our blog: Does Your Company Need to Appoint a Representative for Serbia?

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