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Tijana Žunić Marić Appointed as Data Protection Representative for Pathalys Pharma Inc.

22/01/2025

Tijana Žunić Marić, Partner at Zunic Law, has been appointed as the Data Protection Representative for Pathalys Pharma Inc. This appointment marks another significant milestone in her career, which has been dedicated for many years to data protection and providing legal support in this field.

Recognized by international platforms such as Who’s Who Legal and Lexology, Tijana Žunić Marić has become synonymous with expertise in data protection. In addition to Pathalys Pharma Inc., Tijana has been appointed as the Data Protection Representative for several other renowned companies, including RTL CroatiaBlomberg Adria, and eSky.

Zunic Law has been already recognized as the Law Firm of the Year in Serbia by the Lexology Index. We have also been acknowledged by the leading legal ranking platform, Legal 500, in the areas of Employment Law and Corporate Law.

Our clients said about us:

“Every team member is valuable, creative and contributes to team work. Experts and professionals.”

 

Zunic Law for Data Protection            

 

Zunic Law is the most internationally recognized law firm in Serbia in the field of data protection.

Within its Data Protection practice, Zunic Law provides clients with the service of acting as a Data Protection Representative for Serbia.

The importance of appointing a Data Protection Representative in Serbia is highlighted by the extraterritorial application of the Serbian Personal Data Protection Act (PDPA), which aligns with Article 27 of the General Data Protection Regulation (GDPR).This legal requirement applies to foreign companies like Pathalys Pharma Inc. that, despite not having a physical presence in Serbia, offer products or services within its territory or process the personal data of Serbian citizens. Appointing a representative facilitates easier access for individuals to exercise their data protection rights while simultaneously strengthening trust in companies that operate in compliance with legal regulations.

The Data Protection Representative for Serbia is a local natural or legal person in Serbia, formally authorized to represent a company in matters of data protection and to serve as a contact point for both the Commissioner and data subjects.

By appointing a representative, individuals are provided with easier access to exercising their data protection rights, while companies strengthen trust and demonstrate their commitment to operating in compliance with legal and regulatory requirements.

Failure to appoint a Data Protection Representative can lead to severe consequences, including substantial fines and reputational damage. Although Serbia is not a member of the European Union, its PDPA is fully harmonized with the GDPR, providing a robust legal framework for the protection of citizens’ data. Non-compliance often stems from a lack of understanding of legal obligations, making it crucial for companies to implement compliance measures in a timely manner. This ensures legal certainty, respect for human rights, and the advancement of business practices within Serbia.

 

Zunic Law for Medical Law

 

Zunic Law team for medical law combines legal expertise with practical industry knowledge. We provide comprehensive legal support to clients in highly regulated industries, with a particular focus on healthcare, pharmaceutical, digital health technology, and clinical trials. Our team offers regulatory and commercial advisory services, ensuring continuous support for day-to-day legal and business matters. We assist in the preparation and review of documentation, from registrations, contracts, and internal policies to notices and user consents, to ensure full regulatory compliance.

In addition to advisory services, we represent clients in administrative and judicial proceedings, as well as during regulatory inspections and public procurement procedures. Our approach also includes in-house and online training tailored to various departments and teams, such as legal, marketing, sales, and security. When it comes to complex initiatives, we provide project management support, including market entry, post-market compliance, compliance program development, and crisis management.

Our services are most often engaged by manufacturers, importers, and distributors of medicines, medical devices, and dietary supplements, as well as private healthcare institutions, laboratories, CROs, and research centers. We also work with digital health and medtech companies developing solutions in areas such as SaMD, mHealth, and telemedicine. Additionally, we collaborate with pharmacies, wholesalers, logistics and cold-chain operators, as well as insurers and providers of related healthcare services seeking complete legal and regulatory compliance.

 

Pathalys Pharma

 

Pathalys Pharma Inc. is a pharmaceutical company based in the United States, specializing in the development of innovative therapies for patients facing chronic and complex diseases. The company’s particular focus is on the treatment of kidney disorders, including hyperparathyroidism associated with chronic kidney disease. Pathalys Pharma is dedicated to improving the quality of life of patients worldwide through clinical research and the application of the latest medical advancements.

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For more information on whether your company is required to appoint a Data Protection Representative in Serbia, please visit our blog: Does Your Company Need to Appoint a Representative for Serbia?

Compliance with the Law on Personal Data Protection can be significantly simplified by using software tools like Whisperly, which automate data protection processes.

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