Through their joint collaboration, Zunic Law and Bloomberg Adria have developed a specialized educational program designed for companies across the region, with the aim of helping them clearly and practically understand the obligations arising from the EU AI Act.
Regulation of artificial intelligence in the European Union is entering a critical phase of implementation. Companies that operate in, or plan to enter, the EU market now face both a clear opportunity and a responsibility to understand what is truly expected of them when it comes to the development, deployment, and governance of AI technologies.
The EU AI Act represents the world’s first comprehensive regulatory framework of its kind and is already having a significant impact on how artificial intelligence is developed and used within the European Union. Its importance will continue to grow as AI becomes increasingly embedded across industries, including finance, healthcare, manufacturing, marketing, and digital services.
A dedicated lecture series is now available on the Bloomberg Adria Expert Platform, designed to enable participants to:
- identify which specific EU AI Act obligations apply to them, depending on the type of AI systems they develop or use,
- understand the key legal and business risks arising from non-compliance with the new regulatory requirements,
- implement concrete and practical steps to align their AI products, internal processes, and business strategies with the applicable rules.
This education program is intended for legal, technology, and management teams seeking to respond proactively to regulatory requirements and ensure the sustainable and responsible development of artificial intelligence in line with European standards.
Zunic Law
Zunic Law has been active on the Serbian legal market for more than three decades, with a team of experienced lawyers educated at leading international universities.
In both 2024 and 2025, Zunic Law was named Law Firm of the Year in Serbia by Lexology Index. The firm is also ranked by Legal 500, a leading global legal ranking platform, as a top-tier firm in the areas of employment law, corporate law, and intellectual property law.
Our clients say about us:
“What truly sets them apart is their exceptionally fast response time and client-focused approach. They are not just lawyers; they are partners who genuinely care about their clients’ success.”
“Precise, creative, and constructive.”
“An absolute commitment to fully understanding clients’ needs before proposing the best solution.”
Over the years, Zunic Law has positioned itself as one of the leading law firms in the field of IT law, having recognized early on the profound impact of digitalization on modern business. On this foundation, we have developed a range of specialized legal services covering information security, crypto assets, e-commerce, fintech, the gaming industry, and other innovative technology sectors.
Alongside the development of our technology-focused practices, the firm has established a strong AI practice, providing comprehensive legal support to companies that develop or deploy artificial intelligence solutions, with a particular focus on regulatory compliance under existing and upcoming legal frameworks.
A key pillar of our work is personal data protection, an area in which we are recognized as one of the leading law firms in Serbia. Within this practice, we apply advanced AI-supported technologies to deliver efficient, reliable, and technologically sophisticated legal services to our clients.
At the same time, we continue to strengthen the traditional areas of law on which the firm was founded, particularly corporate law. In this field, we advise both large multinational corporations and small and medium-sized enterprises across various industries, providing support in complex M&A transactions and strategic business decision-making.
Our clients also rely on our expertise in employment law, where we assist with the development of internal policies and procedures, as well as reactive advisory support in sensitive situations, including crisis management and dispute resolution.
In the area of banking and finance, we work closely with banks, insurance companies, and private and investment funds, providing legal support in investment structuring, banking operations, and complex financial transactions.
A significant portion of our practice is dedicated to technology companies and startups, whom we support in protecting intellectual property, securing venture capital investments, ensuring regulatory compliance, and scaling their businesses through to successful exit stages.
In addition, entrepreneurs, business owners, and high-net-worth individuals rely on our expertise in wealth planning, tax advisory services, real estate investments, and the resolution of personal legal matters.
Bloomberg Adria
Bloomberg Adria is the first business-focused multiplatform media network in Southeast Europe. It operates under a license from Bloomberg, the globally recognized leader in business and financial media. The network is powered by a team of more than 130 journalists, analysts, and financial experts who produce daily business and financial news and analysis from editorial offices in Belgrade, Zagreb, Ljubljana, Sarajevo, and Skopje.
Through its strong integration with the Bloomberg News network, Bloomberg Adria leverages the expertise of more than 2,700 journalists and analysts across over 120 countries worldwide. This unique model combines in-depth local reporting with comprehensive global coverage of markets and economies. Bloomberg Adria’s content consists of carefully selected and translated Bloomberg News materials, as well as original reporting and analysis produced by its regional editorial hubs.
